“Beautiful on the shelf. Now it needed to look just as good everywhere else.”

The Challenge

Wonderland Chocolate already had plenty going for it ,distinctive packaging, a Supreme Award at the New Zealand Artisan Awards and a growing presence in New World stores across Aotearoa.

But as the brand grew, its photography hadn’t kept pace.

They needed a bank of beautiful, versatile imagery that captured the colour, craft and personality of Wonderland and could work just as hard across social, digital, website and retail.

A standout product deserved standout content.

What We Did

We created Wonderland’s first comprehensive suite of brand and product photography, building a visual world around what already made the brand special.

Colourful, crafted and full of personality, the imagery was designed to complement the packaging rather than compete with it while giving Wonderland a flexible content library they could use across multiple channels.

The Ongoing Relationship

As a smaller brand competing for attention against much bigger players, every marketing dollar needs to work hard. So we continue to bring proactive, budget-smart ideas designed to keep Wonderland visible and give people reasons to engage with the brand.

That included a Peppermint Chew unboxing idea that their community loved, alongside new content as the range continues to grow.

For us, it’s about more than making things look good. It’s about finding smart ways to help a small brand get bigger attention.

PR New Product Launch