A smaller apartment. A much bigger lifestyle.

The Challenge

Orewa Sands had beautiful one-bedroom apartments in a premium coastal retirement village but they weren’t selling as quickly as hoped.

The challenge was perception. Rather than letting a smaller floorplan become the story, we needed to give buyers a different reason to take another look.

The Idea

Resort-style facilities. The beach moments away. No lawns to mow. And a relaxed coastal lifestyle in one of Auckland’s most desirable locations.

We built the campaign around:

“Luxurious one-bedroom apartment seeks single person.”

A playful take on the classic personal ad that gave the campaign personality, spoke directly to our audience and turned the apartment itself into the one doing the selling.

“Not a single lawn to mow.”

What We Did

We brought the idea to life through photography and film, showcasing not just the apartment, but everything that came with it the facilities, the beach, the community and the freedom of easy coastal living.

Then we took it to market through a highly targeted, multi-channel campaign across video, social, radio, out-of-home and digital building reach and keeping Orewa Sands front of mind with the people most likely to buy.

Media Strategy

A strong idea only works if the right people see it.

We created a targeted, multi-channel campaign designed to build awareness, create familiarity and keep Orewa Sands front of mind throughout the decision-making journey.

The campaign ran across YouTube and social video, radio, digital out-of-home, bus backs, bus shelters, digital display and retargeting giving us multiple opportunities to reach and reconnect with potential buyers.

The Results

Over three months, the campaign generated strong volumes of high-quality leads, successfully reframing a harder-to-sell apartment around something much more compelling than its size.

Less space to look after. More life to enjoy.

“Not a single lawn to mow”

Film

Outdoor