“It’s Learning that works, at work.”

The Brief

This was a great example of what can happen when a talented, fast-moving team gets together and pulls out all the stops.

Creative direction and concept came from Mechanic Group.

Video content and stills and video editing was shot by Reload Pictures.

A seriously good team effort, fast, efficient, collaborative and, most importantly, lots of fun to make.

The Challenge

Skills Institute needed a B2B campaign that would cut through the noise and connect directly with employers managing teams in high-growth sectors: real estate, healthcare, and general business.

The Challenge? Speak to time-poor managers in language that resonated showing them not just the qualification, but the feeling of a confident, capable team.

And they needed it fast. The entire campaign from brief to delivery had to be turned around in just four weeks.

What We Did

We built a multi-channel campaign around 3 categories, being Real Estate, Business and Healthcare Management including all talent sourcing for the shoot day.

Every hero was shot across three formats in portrait, square, and landscape to be used in long and short format films and still photography.

To bring the campaign alive, we collaborated with a music partner to create an original track with real swagger which was upbeat, energetic, and unmistakably ‘Get That Feeling’.

Outcome

A national B2B campaign built on speed, specificity, and soul. From seven carefully chosen faces to a custom music bed, every element was designed to make employers feel what their teams could become: more confident, more capable, more committed.

The creative ran across digital, BVOD, social, email, and owned media.

Film & Photography

A film and photography project created with The Mechanic Group and Reload Pictures.

Social Reels