“A small brand with big flavour — ready for a bigger place on the shelf.”

The Challenge

Vutter makes delicious plant-based butter that skips the dairy and additives, but never the flavour. From roasted garlic to avocado, it’s a great product with a loyal and growing following.

But being a small player in a market dominated by big brands comes with a challenge: getting noticed, building demand and ultimately earning that all-important space on supermarket shelves.

That’s where we come in.

What We Did

We set out to build awareness and appetite for Vutter through content, social, PR and influencer engagement.

Our first shoot took Vutter to the BBQ, showcasing its buttery, savoury flavours and proving plant-based doesn’t mean compromising on taste.

Alongside the content, targeted PR and influencer outreach helped take Vutter beyond its existing audience, including a feature in Good Food Magazine building both awareness and credibility.

What’s Next

Now we’re widening the story from BBQs to baking, breakfast and everyday cooking showing just how versatile Vutter can be.

Through ongoing content, social, PR, radio and influencers, we’re helping a small brand build a bigger presence, grow its community and make a stronger case for more shelf space.