Vutter - Feliz Wholefoods

Vutter makes delicious plant-based butter that skips the dairy and the additives, but not the flavour! With roasted garlic, avocado and other standout blends, they’ve built a loyal following among vegans and non-vegans alike. We’ve partnered with Vutter to help grow their name and reach including radio interviews, coverage in food and lifestyle magazines, and social chatter from influencers who genuinely love the product. It’s an ongoing partnership and one that’s focused on building credibility, community and national recognition for a better butter brand.

Our first shoot centred around the BBQ, highlighting Vutter’s buttery, savoury flavours and tapping into the summer crowd who don’t want to compromise on taste. The content rolled out across social, helping position Vutter as more than just a butter substitute. Alongside this, we ran a targeted PR push with influencers and media that landed the brand a feature in Good Food  Magazine— a big moment in building wider awareness.

Next up, we’re expanding into baking, breakfast, and everyday cooking — showing the full stretch of the range and helping home cooks rethink what dairy-free can really do.