'SINGLE PERSON WANTED'

Campaign to sell the one bedroom luxury apartments.

The Idea

Rather than focusing on apartment size, we leaned into what makes Orewa Sands truly desirable: resort-style living just moments from the beach. The appeal was less about square metres and more about lifestyle - easy, relaxed coastal living in a premium location.

The Approach

We built the campaign around the idea of “Luxurious one-bedroom apartment seeks single person”, giving the messaging a distinctive and memorable personality while clearly speaking to the most likely buyer.We combined a photoshoot and a dedicated video helping us bring the concept to life, showcasing:

the apartment facilities
the resort-style environment
the proximity to beautiful Orewa Beach
the relaxed, beachside lifestyle on offer

This helped shift the focus from the apartment’s smaller footprint to the broader living experience.

'Not a single lawn to mow!'

Media Strategy

Our strategy was simple: be seen everywhere by the right audience.We created a multi-channel campaign designed to maximise reach, reinforce recall, and drive action:

Online video across YouTube and social media amplified the campaign message, keeping Orewa Sands top of mind among prospective buyers
Radio was used to build emotion and long-term memory.
Out-of-home delivered instant clarity and strong local visibility.
The campaign ran across digital banners, bus backs, and bus shelters to keep the message highly visible in everyday environments.
Digital advertising reinforced the campaign by driving action and enabling retargeting of interested audiences.

Together, these channels worked to create both broad awareness and repeated exposure throughout the campaign period.

The Results

The campaign ran for three months and generated impressive volumes of high-quality leads, demonstrating that a focused lifestyle-led positioning could successfully reframe a difficult-to-sell product and connect with the right market.